You know how people read something on the internet these days and almost automatically think it is true?  If it looks like a news article it must be accurate right?  I mean I’m sure YOU personally are not one of those people but we all know at least one of them.  Anyone can put any information out there, and sadly if they’re convincing enough, someone might just believe them.  Maybe it’s because we are such a fast paced society that we don’t stop to do our own research and therefore we end up getting duped by scammers?  And because people know they can use the right buzz words that consumers want to hear, they do… even if they’re false.